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Parachute Jasmine is a light, fragrant oil that can be used everyday to nourish and style your hair. It has the goodness of pure coconut oil and the essence of fragrant jasmine to give youhealthy, non-sticky, free flowing and fragrant hair.

Traditional hair oils, while delivering nourishment, left hair feeling sticky and smelly. With the evolution of style and fashion, social sanction for oily "chipku" hair was rapidly on the wane. Research among hair oil users indicated a strong level of dissatisfaction with the odour and stickiness after using traditional hair oils.

In order to address this need, Parachute Jasmine has been designed as a hair oil that gives a consumer the ideal blend of nourishment and sensorials, delivered through a completely non-sticky format and a lingering fragrance. This makes Parachute Jasmine great post-wash oil, which leaves the hair nourished, yet fragrant and free-flowing.

The Parachute Jasmine woman is between 18 - 24 years confident and progressive yet has her roots in traditional values and culture. Though she faces the challenges of the modern world confidently, she takes the best out of tradition and blends it to suit her modern needs.