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Lacoste
Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created the first polo shirt ever. Nicknamed the Crocodile by the press, René Lacoste made it the logo for the brand. The company was founded in 1933 and sells clothing, footwear, watches, and perfume. Lacoste for Men was the first fragrance which was launched in 1984. A series of fragrances for men and women have since been launched, many with a sporty theme and adorned with the crocodile logo.
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