Fair & Lovely has extensively researched the fairness secrets of ancient ayurveda and created a unique mix containing special ayurvedic herbs. Its proven formula penetrates deep down your skin to give you a glowing fairness from within. New Fair & Lovely’s ayurvedic ingredients work in a unique three-stop action, based on proven ayurvedic principles. 1. Poshan(Nourishment): Haridhra and Ghrit Kumari for soothing and rejuvenating. 2. Raksha(Protection): Jast Bhasma for protection from the sun’s darkening rays. 3. Naash(Purification): Kumkumadi Tailam for enhancement of complexion and curing discoloration of the skin giving you unmatched fairness. New Fair & Lovely Ayurvedic Fairness Cream contains extracts of ayurvedic herbs to give your face unmatched radiant fairness in six weeks. Clinically Proven… Ayurvedic medicine proven for all skin types. Contains no bleach or harmful ingredients. Net Wt. 50g/Box Please Note: Minimum order quantity is 3 to save on shipping.