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Cookies & Crackers

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At English Biscuit Manufacturers (Private) Limited (EBM), our philosophy has been to produce biscuits which meet international standards of quality, food safety and wholesomeness. True to our corporate promise The Legend Leads and thanks to our well-loved brands and our focus on quality and excellence we lead the biscuit industry with a share of over 43% of the branded biscuit market.

All our biscuits are produced under our iconic Peek Freans Pied Piper umbrella brand. The Pied Piper has been a symbol of trust and confidence for consumers since his first appearance in Peek Freans advertisements over 35 years ago and has also been granted the internationally acclaimed Superbrands status.
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