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Axe

Cool, adventurous and designed to keep guys a step ahead in the dating game, Axe is one of the most popular male grooming brands in the world.

 

Unilever’s research and development teams work with a panel of ‘expert noses’ to create Axe products, and come up with fragrances that help men smell and feel their best. But the scents aren’t just developed in the lab. Every aroma is tested on the target audience – real women.

 

Every year, a new Axe deodorant fragrance is launched, combining seductive scents with the latest technology from the irresistible chocolate-inspired Dark Temptation fragrance to the stimulating Axe Rise range.

 

And Axe, also known as Lynx in the UK, Ireland and Australia, also includes shower gels and shampoos with the same seductive scents.

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